I don’t actually like the term ‘digital’.
Despite the majority of my work consisting of writing websites, email campaigns, even Facebook ads and online video scripts.
The reason is that digital is just a tool.
Yes, it can be the easiest to implement. And for a lot of businesses, it’s the best way to get results.
But people buy for the same reason in 2018 that they did in 1918. And in 1018 for that matter.
Whilst a lot of companies, and consultants for that matter, spend too much time focusing on the latest digital tips and tricks.
I prefer to focus on the science of persuasion and how humans make decisions. Then use digital techniques to match these.
If this sounds like a good match for your business, let’s talk now: