Chris Warner Writing Portfolio

View projects I have worked on below. If you would prefer to view writing samples sorted by medium, go here.

Creating brand identity and personality

  • Branding and tone
  • Website content
  • Blog posts
  • Onboarding email series
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Clarifying an offer and sales message

  • Landing page
  • Cold email series
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Building functional sales funnels

  • Facebook Adverts
  • Landing page
  • Case studies
  • Retargeting emails
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Delivering work through an agency

  • Website content
  • Content marketing
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Creating a ‘hard sell’ message whilst staying professional

  • Website content
  • Tone of voice
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Introducing a new service

  • Website content
  • Press releases
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Writing to sell consumer products

  • Landing page
  • Rewriting content
  • Business to consumer
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Concept testing of a new service offering

  • Facebook Adverts
  • Landing page
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Combatting cart abandonment with humour

  • Retargeting email series
  • Humorous writing
  • Tone of voice
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Positioning a service for different audiences

  • Landing page
  • Email writing
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Reducing complexity without losing the message

  • Website rewrite
  • Technical writing
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