Project: Positioning a service for different audiences
I was hired by Mediregs to rewrite their one-page website and create a secondary homepage for a separate audience. Additionally, I wrote emails for cold approaches to prospective customers in both audiences. Mediregs provide a SaaS solution that helps health care organisations manage regulatory governance. Below, I have included both landing pages and the initial emails for each campaign.
Feedback from the client:
“Mediregs was a brand new venture and I was keen to get everything right first time. I had written a landing page for our website but wanted a professional copywriter to give it a final check. I have a wealth of experience in online marketing so felt confident that my initial draft covered all of the key points. I asked Chris to suggest possible changes to improve the copy that I could then assess for myself.
Chris returned some great suggestions to me that made complete sense and improved the copy. I think that I ended up adopting most, if not all, of his suggestions. I was so pleased with the results that I then used him again to help improve some of our direct response marketing.
I’m really pleased with the work and would definitely recommend Chris to anybody needing a professional copywriting job.”Martin Houlden, Marketing Director