Project: Combatting cart abandonment with humour
Backyard Chicken Coops are an Australian company that sell, much as you would expect, outdoor coops for chickens. They faced a challenge with cart abandonment as too many would-be customers were falling through the cracks. I was brought in to create a series of three emails that wouldn’t be immediately deleted. They wanted the emails to be ‘humorous’ and ‘cute’ to get prospect’s attention and re-engage them.
Feedback from client:
“Excellent writer! Highly recommended”Grant Kroan, Owner